Social Media Analytics
Facebook/Instagram post performance: reach, engagement, top posts.
Where to find it
Marketing module → Social Analytics (…/marketing/social).
What it shows
- Reach and engagement of posts from connected channels (Meta);
- Subscriber dynamics;
- Top posts — what resonates with the audience;
- Best posting times based on your data.
How to use it
Once a week: review top posts → create more of that content in the calendar; reduce less effective formats.