Revenue Attribution
Which marketing channel truly drives sales: connecting campaigns to orders.
Revenue Attribution answers the main question in marketing: where did the money come from?
Where to find it
Marketing module → Revenue Attribution (…/marketing/revenue).
How it works
The system links orders to sources: email campaigns (mailings), social media, direct traffic. You see revenue by channel and campaign.
How to use it
- Compare channels by revenue, not likes;
- Time-consuming channels without sales are candidates for reduction;
- The best campaigns serve as a template for future ones.