Marketing Webhooks
Notifying external systems about marketing events: subscriptions, unsubscribes, clicks.
Webhooks send marketing events to your external systems in real time.
Where to find
Marketing module → Webhooks (…/marketing/webhooks).
Setup
- Add webhook → Your server's URL.
- Select events: new subscription, unsubscribe, open, click.
- For each event, Oprela will send a POST request with JSON data to your URL.
The sending log and retries are on the same page.
Typical scenarios
- Synchronizing subscribers with an external CRM;
- Slack notifications for important events;
- Custom analytics.
General (not just marketing) webhooks are described in API and Webhooks.