Automatic Sequences (Drip)
Series of emails sent automatically: welcoming new subscribers, warming up leads, reactivation.
Drip Sequences — automatic email series: a subscriber enters the sequence and receives emails on schedule without your intervention.
Where to find it
Email Marketing → Sequences (…/email-marketing/sequences).
Creating a sequence
- New sequence → entry trigger (new subscription, entry into a segment, tag).
- Add steps: email → pause (e.g., 2 days) → next email.
- Activate — everyone who meets the trigger automatically goes through the series.
Classic strategies that work
- Welcome series (3 emails): introduction → value/case studies → offer with a promo code (discounts);
- Reactivation: "long time no see" → selection of new arrivals → last chance.